Business Data Analyst

Location : Stamford, CT, US, 06901

Company : Insight Global

Date Posted : 4 October 2024

Job Type : Full Time

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Location: Hybrid – 4 days onsite in Stamford, CT and 1 day remote

Duration: 3-6 month contract to hire

Pay Rate: 45-50hr

Interview Process: 3 rounds - 1st and 2nd are virtual, 3rd is in person

Must-haves

  • 3-5+ years of experience with marketing/campaign managmnet data analytics
  • High proficiency in SQL (relational tables, data mining, leveraging models for segmentation, aggregating data, writing complex queries, segmentation of data)
  • High proficiency in Tableau for visualizations.
  • Experience working within marketing/campaign management
  • Bachelor's Degree

Plusses

  • Experience working with UNICA or another campaign management tool (HUGE plus)
  • Telecomm background

Day-to-Day

A Fortune 100 company is looking for a Sr Business Analyst to join their Database Marketing team that is responsible for providing marketing data analysis to other groups/executives for their marketing campaign strategy. This person will look at the market nationally and must be able to visualize in Tableau, for instance, how many prospects are across the market footprint/market area that we can “direct mail” (or another tactic) and display mailable audience across footprint. These tactics vary from direct mail, email, SMS, and more. An example of a project that this person will work on is analyzing and pulling data from a database that has customers and prospective customers and executing marketing thru different tactics. A day to day for this employee is 60-70% of day SQL, 25% Tableau, and 5-10% in a marketing campaign tool, specifically Unica. This person needs to be data driven and passionate about solving problems, and be able to create visuals for individuals who are not technical. This role is very cross functional and works closely with other organizations under the Sales/Marketing department, so this individual must be a great communicator and the ability to interface with managers and directors. This company is looking for an employee to be present in Stamford in order to be converted to a full-time employee.