Job Description Director of Marketing and Communications- Las Vegas, NV My client, a large Multifamily Property Management firm is seeking a dynamic and results-driven Director of Marketing and Communications to lead their marketing and call center teams and enhance brand presence. As a real estate owner and manager specializing in working-class multifamily properties in Southern California, Las Vegas, NV, and San Antonio, TX, we need a visionary leader to drive our comprehensive marketing strategy.
Key Responsibilities: Strategic Leadership: - Develop and execute a comprehensive marketing strategy aligned with company goals.
- Oversee the in-house call center, ensuring efficient lead capture and nurturing resident needs.
- Manage and mentor a high-performing marketing team across various geographic regions and media (PR, social media, website, etc.).
Multi-Channel Marketing: - Lead the creation, implementation, execution, and vendor contract negotiations, of engaging campaigns across multiple channels:
- PR initiatives (press releases, media relations)
- Signage and advertising (both online and offline)
- Drip email campaigns (lead nurturing, resident communication)
- Social media strategy (content creation, community engagement)
- Website content optimization (SEO, UX)
- Onsite marketing materials (brochures, signage)
Customer Acquisition & Retention: - Design and execute outreach campaigns to attract new residents.
- Develop and implement resident retention programs to foster loyalty and minimize turnover.
- Establish relationships with apartment organizations and industry partners.
Market Insights & Analysis: - Design and implement comprehensive market research plans, ensuring data collection methodologies are robust and aligned with strategic objectives.
- Utilize data analytics to measure campaign effectiveness and ROI.
- Prepare comprehensive reports on marketing performance and insights.
Budget Management: - Develop and manage the annual marketing budget.
- Track expenses and ensure cost-effective resource allocation.
Event Coordination: - Plan and execute engaging resident events, leasing events, and community gatherings.
- Represent the company at industry conferences and networking events.
Qualifications: Experience: - Bachelor's degree in Marketing, Communications, or a related field.
- 10+ years of marketing experience, with at least 5 years in a management role.
- Demonstrated experience in multifamily. Experience in Las Vegas multifamily is a plus.
- Proven track record of leading successful marketing campaigns across various channels.
- Experience managing a call center or customer service team is a plus.
For a confidential conversation call/text Jessica at 605.705.3764 or email All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations. GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.